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Business Governance and Society : Analyzing Shifts, Conflicts, and Challenges

Rajagopal (ed.); Behl, Ramesh (ed.) - 2019

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional...

Persistent link: https://www.econbiz.de/10012395980

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal - 2019

“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on …. Rajagopal’s work will prove to be valuable to all students and researchers in marketing area.” -Rajan Saxena, PhD, Vice … markets, synthesizing the extensive teaching and research experience of Dr Rajagopal, and sheds light into the effective use …

Persistent link: https://www.econbiz.de/10012396174

Business Dynamics in North America : Analysis of Spatial and Temporal Trade Patterns

Rajagopal - 2018

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North...

Persistent link: https://www.econbiz.de/10012396383

Sustainable Growth in Global Markets : Strategic Choices and Managerial Implications

Rajagopal - 2016

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value...

Persistent link: https://www.econbiz.de/10012396676