Based on interviews with R&D managers and a survey amongst R&D employees, Verena Nedon shows that perceived social pressure has an immense impact on R&D employees working in OI-projects. Employees’ attitude (regardless of whether positive or negative) and perceived behavioral control play an...

Chapter 1 Introduction -- Chapter 2 How to Use This Brief -- Chapter 3 Management -- Chapter 4 Education -- Chapter 5 Research -- Chapter 6 Industry – Management -- Chapter 7 Industry – Education -- Chapter 8 Industry – Research -- Chapter 9 Academia – Faculty Members – Management --...

In the knowledge-driven economy, individuals and organizations need to look beyond their own boundaries to complement existing resources. Especially in research-intensive fields, effective and efficient knowledge sharing with collaboration partners has become the key to success. Based on a...

Responsible research and innovation (RRI) is a governance framework promoted by influential policy makers such as the European Commission and academics from the fields of science and technology studies and management. This book is the first text to serve industry. Inspired by existing Corporate...

Julia Wolf investigates the theoretical aspect of SCM by analyzing the evolution SCM research has undergone and by assessing the question whether SCM research can be considered a scientific paradigm as of today.

Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for Different Levels of Strategic Consistency -- Evaluation and Feedback Effects of Limited Editions in FMCG Categories -- How Multinational Enterprises Develop their Advertising Strategy...

Stand der Forschung und theoretische Grundlagen -- Konzeption und Methodik -- Erfassung und Aufbereitung der Positionsdaten -- Determinanten der Kommunikationswahrscheinlichkeit -- Bewertung des Forschungsansatzes -- Zusammenfassung und Ausblick.

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial...

This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations from these four countries....

This book draws attention to the classics, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and...