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Professionelles Lead Management : Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT

Fuderholz, Jens - 2017

Dieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen können. Die Hauptfigur in dieser Geschichte ist Helen, Marketingleiterin eines mittelständischen Unternehmens, die dort...

Persistent link: https://www.econbiz.de/10014019209

Kaufprozessorientiertes Marketing : Stop Branding, Start Selling! : wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügel...

Rutschmann, Marc - 2018

Wie führt man Kunden direkt zum Kauf? Indem man Kaufprozesse gezielt anstößt und auf dem Weg zum Abschluss die richtigen Impulse setzt. Denn allein der funktionale Nutzen eines Produkts, seine emotionalen Attribute oder ein sorgfältig designter Markenauftritt reichen bei weitem nicht aus, um...

Persistent link: https://www.econbiz.de/10012805674

Customer Relationship Management : Concept, Strategy, and Tools

Kumar, V.; Reinartz, Werner - 2018 - Third edition

we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the … under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key … sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and …

Persistent link: https://www.econbiz.de/10012395810

Effective Complaint Management : The Business Case for Customer Satisfaction

Stauss, Bernd; Seidel, Wolfgang - 2019 - 2nd ed. 2019

This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk...

Persistent link: https://www.econbiz.de/10012396125

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

Customer Experience Management Rebooted : Are you an Experience brand or an Efficiency brand?

Walden, Steven - 2017

Customer experience management is not about managing every objective “experience” your customers have with you. It’s about understanding, measuring and creating “experiences” that customers “value”. So while service and efficiency are wonderful things, they represent "business as...

Persistent link: https://www.econbiz.de/10012397856

Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention

Nee, Ines - 2016

Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral...

Persistent link: https://www.econbiz.de/10012397865

The Strategic Role of Software Customization : Managing Customization-Enabled Software Product Development

Bertram, Matthias - 2016

Matthias Bertram aims to develop a deeper understanding of software customization and its strategic role for software product management. Drawing on the conceptual foundation of the resource-based view of the firm, such as resources, capabilities, and dynamic capabilities, the author conducts...

Persistent link: https://www.econbiz.de/10012397868

The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level

Shaw, Colin - 2016

Consumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool...

Persistent link: https://www.econbiz.de/10012398125

Boom-Branchen 50plus : Wie Unternehmen den Best-Ager-Markt für sich nutzen können

Pompe, Hans-Georg - 2012

Haben Sie die Zielgruppe 50plus bereits für sich entdeckt? Wenn nicht, dann sollten Sie prüfen, ob Sie hier wertvolles Potenzial verschenken und der 50plus-Markt vielleicht auch für Sie Wachstumschancen bieten könnte. Denn die Zielgruppe der Best Ager wächst kontinuierlich. Einige...

Persistent link: https://www.econbiz.de/10014015583

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