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Designing Sustainable Technologies, Products and Policies : From Science to Innovation
Benetto, Enrico (ed.); Gericke, Kilian (ed.);  … - International Life Cycle Management Conference <8., …; … - 2018
This book provides insight into the implementation of Life Cycle approaches along the entire business value chain, supporting environmental, social and economic sustainability related to the development of industrial technologies, products, services and policies; and the development and...
Persistent link: https://www.econbiz.de/10012693737
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Competence Management and Competitive Product Development : Concept and Implications for Practice
Chursin, Alexander; Tyulin, Andrey - 2018
This monograph provides theoretical and practical perspectives on competency management as a key resource for producing competitive products. The authors develop and substantiate a law of dependence between competencies and emergence of new markets, and describe the practical aspects of...
Persistent link: https://www.econbiz.de/10012396421
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Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Kelly, Simon - 2017
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506
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The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Denker, Florian - 2018
Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...
Persistent link: https://www.econbiz.de/10012396609
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The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Sänn, Alexander - 2017
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...
Persistent link: https://www.econbiz.de/10012397476
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Responsible Product Innovation : Putting Safety First
Zhu, Andy Yunlong; Assimakopoulos, Dimitris G.; von … - 2018
This book analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance. Product safety is a matter of enormous economic and societal concern, given the safety risks to consumers and the...
Persistent link: https://www.econbiz.de/10012397685
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Product Development for Distant Target Groups : An Experimental Study for the Silver Market
Marwede, Malte - 2017
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures...
Persistent link: https://www.econbiz.de/10012398226
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Praxishandbuch Nachhaltige Produktentwicklung : Ein Leitfaden mit Tipps zur Entwicklung und Vermarktung nachhaltiger Produkte
Scholz, Ulrich; Pastoors, Sven; Becker, Joachim H.; … - 2018
Entscheider und Führungskräfte in größeren Unternehmen, die wissen möchten, wie sie mit umweltbewusster Produktentwicklung neue … Produkte? Was sind die betrieblichen und rechtlichen Rahmenbedingungen? Was sind die Phasen der nachhaltigen Produktentwicklung … -- Nachhaltigkeit in Unternehmen -- Nachhaltige Produktentwicklung -- Kreativität im Unternehmen fördern -- IV. Nachhaltige …
Persistent link: https://www.econbiz.de/10012401449
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Disruptive Technologien im Mittelstand : Prozessreifegradmanagement der Produktentwicklung
Janke, Angela; Burkhardt, Nicolas - 2018
Disruptive Technologien in Produktion und Produkten sind angesichts der Digitalisierung der Dinge (Internet of Things - IoT), Industrie 4.0, des Trends zu erneuerbaren Energien sowie der verstärkten Kundenindividualisierung von zunehmender Bedeutung. Die aktuelle Forschungsliteratur jedoch...
Persistent link: https://www.econbiz.de/10012401472
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Quick Guide UX Management : so verankern Sie Usability und User Experience im Unternehmen
Weichert, Steffen; Quint, Gesine; Bartel, Torsten - 2018
Dieser Quick Guide bietet konkrete Empfehlungen, wie der Wandel zu einem nutzerzentrierten Unternehmen gelingen kann. Die Autoren bringen zunächst Klarheit in den Begriffsdschungel der Usability- und User-Experience-Welt. Danach stellen sie unterschiedliche UX-Reifegrade vor - inklusive Check...
Persistent link: https://www.econbiz.de/10012401547