Showing 1 - 10 of 616
vDie Einführung neuer Produkte am Markt ist von zentraler Bedeutung für die Wettbewerbsfähigkeit eines Unternehmens. Dabei sind in den letzten Jahren insbesondere Marketingmaßnahmen in der Phase vor der physischen Markteinführung in den Blickpunkt des Interesses gerückt. Die...
Persistent link: https://www.econbiz.de/10013517424
. Particular emphasis is paid to public procurement of military equipment as a catalyst for innovation; and the civilian … with innovation and long-run industrial development … Competition in Industrial Evolution -- Chapter 3 Public Procurement of Privacy Demanded Public Goods as Innovation Policy -- Part …
Persistent link: https://www.econbiz.de/10012397675
gezwungen, nachfrageorientiert vorzugehen, um den späteren Markterfolg ihrer Innovation zu sichern. Tina Reichardt entwickelt …
Persistent link: https://www.econbiz.de/10014014608
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the … market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation … challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google. …
Persistent link: https://www.econbiz.de/10013520777
history of business operations from these four countries. Firstly, the book examines innovation practices of long … organizational and technological factors for long-term innovation success. Further, the book provides recommendations based on …
Persistent link: https://www.econbiz.de/10012396113
This book promotes the creation of advanced knowledge-based economies driven by innovation networks and the continuous …-based industries of the Asia Pacific, and highlights research on: modes of creativity and innovation; intellectual property; the … components of national innovation systems such as firms, education and training; knowledge and technical infrastructure; and …
Persistent link: https://www.econbiz.de/10012396597
of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for … cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R … expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture …
Persistent link: https://www.econbiz.de/10012397599
scientific innovation and development. This book examines how one could derive and develop insights in these areas from the four … vantage points of Arts, Research, Innovation and Society. Among the principal questions that are examined include: - Could and …, scientific and economic innovation? As the inaugural book in the Arts, Research, Innovation and Society series, this book uses a …
Persistent link: https://www.econbiz.de/10012401962
-- Technology-Push- und Lead-User-Ansatz -- Marktorientierte Innovation -- Ideenmanagement -- Mit Technologietransfermanagement … Technology-Push- und Lead-User-Ansatz Marktorientierte Innovation Ideenmanagement Technologietransfermanagement Identifizierung …
Persistent link: https://www.econbiz.de/10014017043
Wertschöpfungsketten -- SQAT - Ein strategisches Tool zur bionischen Innovation -- Konfrontationstechniken - Systematische Anregung … arbeitet bei der Input Consulting AG als Unternehmensberater in den Bereichen Strategie, Marketing und Innovation. …
Persistent link: https://www.econbiz.de/10014017544