This book presents firsthand insights into strategies and approaches for the commercial aerospace supply chain in response to the numerous changes that airlines, aircraft OEMs and their suppliers have experienced over the past few decades. In doing so, it investigates the entire product value...

Airlines follow different strategies of aircraft sourcing and financing. Basic decisions include the choice of buy versus lease and long term versus short term acquisition of aircraft. Additional fleet and fleet planning characteristics include the desired fleet size, average aircraft age, or...

This book provides an up-to-date insight to the many innovations of the indigenous aerospace industry from a socio-economic perspective, a final frontier of Chinese technology that will shape global competitive dynamics in the 21st century. An industry that relies on human capital to engage in...

Einleitung -- Die Konzeption Institutionelle Reflexivität -- Methodik -- Fallstudien zum Einsatz von Managementinstrumenten im organisationalen Innovationsprozess -- Fall 1: Diversifikationsprozess in einem Lifesciences-Unternehmen -- Fall 2: Post-Merger-Integrationsprozess und strategische...

Chapter 1. Introduction: What is Concession Bargaining? -- Chapter 2. The World of Concession Bargaining -- Chapter 3. The First Wave: Concession Bargaining in the 1980s -- Chapter 4. The Second Wave: The Ultra-Concession Bargaining of the Past Decade -- Chapter 5. The Message Behind the New...

Einleitung -- Theoretische Grundlagen der Supply Chain Integration.-Entwicklung des Supply Chain Integration-Konzeptes -- Empirische Untersuchung der Integration am Beispiel der Aerospace Supply Chain -- Das Konzept eines Integrators -- Zusammenfassung der Ergebnisse und Ausblick auf den...

Industriedynamische Theorieentwicklung -- Qualitativer Strukturwandel von Industrien mit komplexen Produkten -- Netzwerkdynamik -- Wissensentwicklung im F&E-Netzwerk -- Evolution der Luftfahrtindustrie.

"The Evolution of the US Airline Industry discusses the evolution of the hub-and-spoke network system and the associated price discrimination strategy, as the post-deregulation dominant business model of the major incumbent airlines and its breakdown in the early 2000s. It highlights the role...

Dynamic Pricing of services has become the norm for many young service industries - especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent...

1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy...