This book investigates economic, political, and cultural conditions that have led to transnational flows of culture in Asia. Coverage also looks at the consequences of an increasingly interconnected Asian regional culture as well as policy makers and cultural industries' response to it. The book...

The book offers a detailed introduction to contemporary Chinese culture industry development. It starts with an analysis of the historical aspects and the contextual background rooted in the Reform & Opening-up policy. The second part discusses the development from the perspective of reality and...

This book focuses on the future of China and its sustainable development, and summarizes the implications, forms, causes, countermeasures and related rules of the main costs generated during a country’s period of development, so as to provide a theoretical reference and decision-making...

Introduction: Questions that Came from Afar -- Introduction: Questions that Came from Afar -- A Model of Production of Culture -- Producing Culture, Conserving Culture -- The Supply Chain of Cultural Production -- Creativity as a Resource, Emotions as a Prerequisite -- Two Models of Creativity:...

Intangible assets such as patents have become important competitive factors and key elements in the value structure of technology-intensive companies. While patents represent the technological capital to a large extent, they are not adequately represented in the field of corporate financing....

Text 4. Umschlagseite Sophie Fleischmann trägt mit diesem Buch zu einer Entmystifizierung des Markenmanagements bei. Vor dem Hintergrund mangelnder Fundierung widmet sich die Autorin mit umfangreichen Empirien zwei zentralen Entscheidungsfeldern des Markenmanagements: Der Markenstrategie und...

Studierende in den Fächern Wirtschaftswissenschaften, Technik, Naturwissenschaften und Informatik benötigen zum Studienbeginn bestimmte Grundkenntnisse in der Mathematik, die im vorliegenden Buch sehr ausführlich dargestellt werden. Es behandelt die Grundlagen der Analysis im Sinne einer...

"The ""Two Minds"" noted economist Roger Frantz explores in this landmark book are, first, the analytical mind and, second, the intuitive mind. In part one he presents the leading theories on intuition, discusses recent developments in cognitive science, and borrows from such non-economist...

Climate change and its implications for consumers and policymakers, have been discussed extensively. Adrian Renner provides a unique perspective on how stockholders react if companies move towards a carbon-conscious future. A multi-country event study approach was used to analyze stock market...

Für eine fundierte Anlageentscheidung ist die Messung und Beurteilung der erzielten Ergebnisse unabdingbar. Die Dimensionen Rendite und Risiko sind daher immer gemeinsam zu betrachten, um Fehlallokationen zu vermeiden. Jens Daum untersucht die zur Verfügung stehenden Instrumente der...