Preliminaries -- and Overview -- Demand Theory Under Review -- Quantile Regression: A Robust Alternative to Least Squares -- Analyses of Data from BLS Consumer Expenditure Surveys -- Description of Data Used from the Ongoing BLS Consumer Expenditure Surveys -- Stability of U.S. Consumption...

In the economical changing and political disturbing times we are living a question concerns us all: Is this the society I want to live in? What are the opportunities I have to pursue in my socio-cultural environment? Which echoes the ancient Greek ethical questions: What is the best city to live...

The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV. Besides numerous determinants, these constructs are also linked to...

This volume is mainly concerned with methods of estimating income elasticity. It is connected with economic development that can be achieved by reducing income inequality, a highly relevant subject in today's world for a wide range of policy areas.

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

Wie führt man Kunden direkt zum Kauf? Indem man Kaufprozesse gezielt anstößt und auf dem Weg zum Abschluss die richtigen Impulse setzt. Denn allein der funktionale Nutzen eines Produkts, seine emotionalen Attribute oder ein sorgfältig designter Markenauftritt reichen bei weitem nicht aus, um...

Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...