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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on...
Persistent link: https://www.econbiz.de/10012396466
Aufbau und Inhalt des Buches orientieren sich an den sieben Perspektiven des Marketing -- 1. Theoretische Perspektive -- 2. Informationsbezogene Perspektive -- 3. Strategische Perspektive -- 4. Instrumentelle Perspektive -- 5. Institutionelle Perspektive -- 6. Implementationsbezogene Perspektive...
Persistent link: https://www.econbiz.de/10014020758
Aufbau und Inhalt des Buches orientieren sich an den sieben Perspektiven des Marketing: Theoretische Perspektive -- Strategische Perspektive -- Instrumentelle Perspektive -- Umsetzungsbezogene Perspektive -- Informationsbezogene Perspektive -- Institutionelle Perspektive -- Führungsbezogene...
Persistent link: https://www.econbiz.de/10014020890
Introduction -- Sales Strategy - Setting the Fundamental Course -- Sales Management - Designing Structures and Processes, Managing People and Living the Culture -- Information Management as the Key to Professionalism in Sales -- Customer Relationship Management - Staying on the Ball!
Persistent link: https://www.econbiz.de/10014016050