Showing 1 - 10 of 252
Konsumenten werden täglich mit Slogans konfrontiert: im TV, im Radio, in Online- und Printmedien. Slogans gelangen so über unterschiedliche Verarbeitungswege in das Gedächtnis der Konsumenten. Basierend auf einem psycholinguistischen Theoriefundament untersucht Philipp Brune den Einfluss der...
Persistent link: https://www.econbiz.de/10012401394
This book comprehensively investigates the challenges to Myanmar’s access to the global market. Myanmar is a late entrant in the global trade and investment scenario after years of isolation. However, it has large untapped potentials for trade and investment in minerals, agro and forest based...
Persistent link: https://www.econbiz.de/10012397146
Timothy Besley brings together a set of essays on themes relevant to the study of economic development written by leading authors. It covers a range of topics many of which are relevant to policy issues. In many cases, the authors bring new insights from empirical research in a range of economies
Persistent link: https://www.econbiz.de/10012397899
Persistent link: https://www.econbiz.de/10011583629
Changing the Rules of Development: Institutional Innovation in Rebuilding China’s Shanty Towns -- Slum Upgrading Policies of China’s Shanty Towns -- Financing Development of Shanty Towns Upgrading -- Systems of Land and Security of Tenure -- Housing Development and Sustainable -- Economic...
Persistent link: https://www.econbiz.de/10014020999
Die Markenpraxis leidet unter Hyperwettbewerb, hohen Marketingkosten und geringen Wirkungsgraden. Inga Ellen Kastens und Peter G. C. Lux setzen mit dem „Aushandlungs-Paradigma“ den überfälligen Perspektivenwechsel im Markendenken um. Sie belegen, dass die Bedeutungen einer Marke nicht...
Persistent link: https://www.econbiz.de/10014017154
gaps in interdisciplinary research between economics and other social sciences such as linguistics, art and cultural …
Persistent link: https://www.econbiz.de/10013520866
affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International …Tracing the treatment of language in international business as represented in the Journal of International Business … Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by …
Persistent link: https://www.econbiz.de/10012396292
Language policies are increasingly acknowledged as being a necessary component of many decisions taken in the areas of … perspective - the distributive socio-economic effects of language policies, their impact on justice and inequality at the national … or international level, as well as the connection between language choices and an inclusive access to public services …
Persistent link: https://www.econbiz.de/10012396895
managing expatriates in the changing host country of China, this book investigates expatriate management from a language and …, this book explores topics that include the importance of the host country language, expatriate adjustment, ethnic identity … confirmation, acceptance and identity. The book presents a longitudinal yet contemporary snapshot of the language, culture, and …
Persistent link: https://www.econbiz.de/10012397763