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Die Entwicklung der Marketingdisziplin : Wandel der marktorientierten Unternehmensführung in Wissenschaft und Praxis
Sepehr, Philipp - 2014
Der Wandel der Marketingdisziplin -- Historisch-genetische Entwicklung der Marketingdisziplin -- Marketingdisziplin im Status quo: Empirische Bestandsaufnahme -- Perspektiven zur Weiterentwicklung der Marketingdisziplin.
Persistent link: https://www.econbiz.de/10014017122
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Case Studies in Strategic Management : How Executive Input Enables Students’ Development
Friedl, Gunther (ed.); Biagosch, Andreas (ed.) - 2019
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this...
Persistent link: https://www.econbiz.de/10012395953
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CEO School : Insights from 20 Global Business Leaders
Shekshnia, Stanislav; Kravchenko, Kirill; Williams, Elin - 2018
“CEO School is the kind of concise, focused look at what works, and what doesn’t, that busy leaders will appreciate. Invaluable lessons from those who’ve lived it.” - General Stanley McCrystal, former Commander, US Joint Special Operations Command (JSOC), author of the New York Times...
Persistent link: https://www.econbiz.de/10012396218
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Entrepreneurship Education : Experiments with Curriculum, Pedagogy and Target Groups
Manimala, Mathew J. (ed.); Thomas, Princy (ed.) - 2017
various experiments in curriculum design, review and reform in addition to the innovative processes adopted for developing new …)’ to Management Students -- Developing a Curriculum for Entrepreneurship Education: Prioritizing the Content using TOPSIS … Method -- Curriculum Reform for Entrepreneurship Education: An Exercise Based on Focused Group Deliberations …
Persistent link: https://www.econbiz.de/10012398324
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Unternehmenssoftware als Forschungsfeld ökonomischer Bildung : Eine qualitative Studie zu ERP-Systemen aus der Sicht von Lernenden und Experten
Schneider, Bettina - 2017
Die Studie von Bettina Schneider liefert wertvolle Einblicke in den Aufbau eines Verständnisses zu ERP- (Enterprise-Resource-Planning) Systemen. Eine Besonderheit liegt in der ganzheitlichen Betrachtungsweise, die Lernende und Experten mit unterschiedlichen Erfahrungshintergründen in die...
Persistent link: https://www.econbiz.de/10014017967
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STUDIENFÜHRER WIRTSCHAFTSINFORMATIK 2009 / 2010 : Studieninhalte – Anwendungsfelder – Berufsbilder Universitäten in Deutschland / Österreich / Schweiz
Kurbel, Karl - 2009
EINFÜHRUNG: WAS IST WIRTSCHAFTSINFORMATIK? -- BERUFSBILDER, TÄTIGKEITSFELDER UND ARBEITSMARKT FÜR WIRTSCHAFTSINFORMATIKER -- DAS STUDIUM DER WIRTSCHAFTSINFORMATIK -- WIRTSCHAFTSINFORMATIK-STUDIENGÄNGE AN UNIVERSITÄTEN IN DEUTSCHLAND, ÖSTERREICH UND DER SCHWEIZ -- LITERATUR ZUR...
Persistent link: https://www.econbiz.de/10014014913
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Handbook of marketing decision models
Wierenga, Berend (ed.); Lans, Ralf van der (ed.) - 2017 - Second edition
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...
Persistent link: https://www.econbiz.de/10012396238
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Advanced Methods for Modeling Markets
Wieringa, Jaap E. (ed.); Bijmolt, Tammo H.A. (ed.);  … - 2017
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended...
Persistent link: https://www.econbiz.de/10012396352
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Visualizing Marketing : From Abstract to Intuitive
Kucuk, S. Umit - 2017
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and...
Persistent link: https://www.econbiz.de/10012396448
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Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian (ed.) - 2017
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to...
Persistent link: https://www.econbiz.de/10012396495