This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …

Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major … economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and …

tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and … cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book …

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für … zur Verwirklichimg eines kooperativen Marketing in touristischen Regionen -- Zusammenfassung und Schlussbetrachtung. … Kooperation übernehmen und das kooperative Marketing steuern sollte. …

tourism Executives in these areas The Author Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc …. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria. …

-- Intelligence Systems: Mobile, Wearable, and Sensor -- Tourism Website Analytics -- Distribution Systems -- ICT and Tourism …, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality …, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e …

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours … Influence of Moral Values on Tourist Happiness -- Florence: Tourism, Heritage and Consumption -- Conceptualising Challenging …This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study …

from urban dynamics to city marketing. They draw on experiences from several European cities and regions, and discuss … for City Marketing -- Strategies for Cities in Global Competition -- Part IV: Complementarity Between Region and City …

Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing -- Neue Dimension von mobilen Tourismusanwendungen durch …