The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market", the market...

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years)...

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver...

Ageism-Concept and Origins: Liat Ayalon & Clemens Tesch-Römer -- Ageism: The Relationship between Age Stereotypes and Age Discrimination: Peggy Voss & Klaus Rothermund -- Multiple Marginalizations Based on Age: Gendered Ageism and Beyond: Clary Krekula, Pirjo Nikander, & Monika Wilińska --...

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours -- Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions -- Factors Shaping Tourists’ Inertia towards Behaving Responsibly -- Hotel Guests’...

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...

Forecasts predict that those in need of long-term care in Europe will double in the next 50 years. This book offers a full understanding of the institutional responses and mechanisms in place to finance old age and provides analysis of demand and supply factors underpinning the development of...

The EU and the U.S. confront distinct factor market dynamics and common policy challenges. Labor market developments and long-term changes in capital markets and capital flows represent key problems in aging societies. The analyses presented here compare the European and U.S. patterns in this...