Menschliches Verhalten und Käuferverhalten wurden bereits in ihren unterschiedlichen Facetten und aus der Perspektive verschiedener wissenschaftlicher und praktischer Disziplinen beleuchtet. So wurde beispielsweise das Verhalten von Investoren, d.h. von Käufern an Finanzmärkten, aus der Sicht...

The recent past shows a growing interest in cultural specificities. This new-found focus has its origin in reports about corporate practices indicating that globally standardized information systems are not effective in every culture. One explanation for this observation is that information use...

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and...

Leaders, Managers and Bosses -- Leadership and the Importance of Example -- Leadership and Ethics -- Leadership, Confucian Ethics and Social Responsibility - The Golden rule and Responsibility to the Stakeholders -- Leadership and Motivation -- Leadership in China, Mongolia and Tibet --...

The EU and the U.S. confront distinct factor market dynamics and common policy challenges. Labor market developments and long-term changes in capital markets and capital flows represent key problems in aging societies. The analyses presented here compare the European and U.S. patterns in this...

"In this updated edition, author Nicola Jentzsch provides an in-depth analysis of the economics and regulation of financial privacy. You get a comparative overview of credit reporting systems in the US and in the 27 member states of the European Union. This is the ""most in-depth study of the...