Digitizing Information for the Benefit of the Many Rather Than the Few -- PART III THE INNER LIFE OF TECHNOLOGY ENTREPRENEURSHIP …

social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e …

This book examines the effectiveness of communication between chief information officer (CIO) and chief executive … officer (CEO) and its impact on the role of information technology (IT) in an organization. The book is empirically based on … can achieve effectiveness in their communication, including insights into antecedents and consequences of communication …

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the … included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics … practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the …

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability …

"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners …." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective … communication for an organization is as much about the outside-in as the inside-out perspective” - Maximilian Schoeberl, Executive …

. Consequently, firms today need to develop a strong communication portfolio as an integral part of any information …Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The … necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a …