This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead...

This book includes a selection of refereed papers presented at the "Annual International Conference of the German Operations Research Society (OR2016)," which took place at the Helmut-Schmidt-Universität / Universität der Bundeswehr Hamburg, Germany, Aug. 30 - Sept. 2, 2016. Over 700...

This book constitutes the proceedings of the BPM Forum from the International Conference on Business Process Management, BPM 2017, held in Barcelona, Spain, September 2017. The BPM Forum hosts innovative research which has a high potential of stimulating discussions. The papers selected for the...

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is...

Asian Megatrends assesses the key drivers transforming Asia over the next two decades. The rise of China is transforming the Asia-Pacific, while India and Indonesia are also rising Asian powers that are changing the shape of the Asian economic landscape. However Asia also faces tremendous...

With international contributors, this second volume in Contemporary Issues, by Joseph Stiglitz, includes theoretical, empirical, and policy oriented chapters based on careful utilization of theory and data analysis

Content Management Systems (CMSs) are used in almost every industry by millions of end-user organizations. In contrast to the 90s, they are no longer used as isolated applications in one organization but they support critical core operations in business ecosystems. Content management today is...

1 Einleitung -- 2 Der Handel in Deutschland -- 3 Wie ein Handelsunternehmen funktioniert -- 4 Megatrends, Paradigmenwechsel und Innovationen -- 5 Megatrend 1: Unternehmerische Gesellschaftsverantwortung.- 6 Megatrend 2: Demographische Entwicklung -- 7 Megatrend 3: Lifestyle und Convenience -- 8...

Wirtschaft, Gesellschaft und Logistik 2050 -- Demographischer Wandel -- Wettbewerbsvorteile schaffen mit Supply Chain Visibility -- Der Wandel der Informationstechnologie in der Logistik -- Fracht und Trailer immer in Echtzeit -- Supply Chain 4.0 -- Cloud Computing in der Logistik -- E-Commerce,...