Allgemeine Grundlagen -- Theoretische Erklärungsansätze zur den Marketingorientierungen -- Konzeptionelle Grundlagen des Wirkungsmodells -- Grundlagen der Datenanalyse -- Empirische Überprüfung und Analyse des Modells -- Schlussbetrachtung.

As a method for empirical inquiry, autoethnography has gained much purchase among business school academics. This book offers exemplars of how autoethnography can be leveraged to study myriad organization and management phenomena. Drawing on his own fieldwork in Palestine, the author engages...

The books presents the study undertaken by the ASEAN-India Centre (AIC) at Research and Information System for Developing Countries (RIS) on India’s cultural links with Southeast Asia, with particular reference to historical and contemporary dimensions. The book traces ancient trade and...

In this book, the functions and dynamics of enterprises are explained with the use of anthropological methods. The chapters are based on anthropological research that has continued mainly as an inter-university research project, which is named Keiei Jinruigaku, of the National Museum of...

The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.

Positionierungs- und Repositionierungsentscheidungen im Rahmen der Markenführung -- Theoretische Grundlagen und aktueller Stand der Forschung -- Konzeption und Anwendung des agentenbasierten Modells im Festnetztelefonmarkt -- Schlussbetrachtung.

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended...