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Technological Entrepreneurship : Technology-Driven vs Market-Driven Innovation

Chaston, Ian - 2017

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and … competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a … result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for …

Persistent link: https://www.econbiz.de/10012396591

Digital Entrepreneurship : ein Praxisleitfaden für die Entwicklung eines digitalen Produkts von der Idee bis zur Markteinführung

Pioch, Sebastian - 2019

digitales Produkt erfolgreich zu entwickeln. Digital Entrepreneurship beschreibt jene Bereiche der Betriebswirtschaftslehre, die … Prof. Dr. Sebastian Pioch lehrt Digital Entrepreneurship an der Hochschule Fresenius in Hamburg und leitet dort das Digital …

Persistent link: https://www.econbiz.de/10012401673

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2018

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

Persistent link: https://www.econbiz.de/10013192306

Price and Product-Mix Decisions Under Different Cost Systems

Plank, Philipp - 2018

Philipp Plank analyses the question, what drives the quality of cost-systems and is the quality of cost-systems directly and at best positively related to the firms’ performance. In other words, is it worth investing in complex cost allocation systems or are there environmental and/or...

Persistent link: https://www.econbiz.de/10012396307

The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Denker, Florian - 2018

Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...

Persistent link: https://www.econbiz.de/10012396609

Innovation in Developing Countries : Lessons from Vietnam and Laos

Matsunaga, Nobuaki (ed.) - 2019

The main focus of this book is innovation for developing countries: what is the innovation for, what are the current conditions of the innovation, and how to effectively innovate in developing economies. It contains the latest insights and analyses of innovation based on intensive interviews as...

Persistent link: https://www.econbiz.de/10012397064

The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Sänn, Alexander - 2017

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...

Persistent link: https://www.econbiz.de/10012397476

Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry

Chimhundu, Ranga - 2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and...

Persistent link: https://www.econbiz.de/10012397606

Eco-Innovations in Emerging Markets : Analyzing Consumer Behaviour and Adaptability

Reyes-Mercado, Pável - 2016

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour,...

Persistent link: https://www.econbiz.de/10012397636

Combatting Disruptive Change : Beating Unruly Competition at Their Own Game

Mitroff, Ian I. - 2016

This book is a critical examination of the main ideas regarding disruptive change and startups. It systematically lays out the full set of challenges and tasks one needs to master in order for existing organizations to weather severe change or make a startup successful. Ian Mitroff outlines the...

Persistent link: https://www.econbiz.de/10012397643

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