‘Robert Crane's authors provide us with the kind of information we need. They do not limit themselves to present affairs, but also give us insight into the historical developments that helped to shape the present.’ -Geert Hofstede This book explores the way that culture and societal values...

In mehr als 150 Stichwörtern werden kurz und anschaulich die zentralen Begriffe erklärt, die dem deutschen Leser und Geschäftsreisenden den iranischen (Gottes-)Staat und die persische Kultur vermitteln. Das Lexikon beschreibt die Grundlagen des Islams schiitischer Prägung, die auf der...

Brand citizenship behavior – definitional foundation and conceptualization -- Brand commitment – A central determinant of brand citizenship behavior -- Brand commitment determinants -- Cultural values – value based operationalization of culture as measurement instruments for internal...

Going China: Die richtige Strategie auswählen -- Chinesische Kultur, Meeting-Kultur und Beziehungsmanagement (Guanxi) -- Denkbare Konstellationen: Geschäftsfelder, Allianzen -- Gründung: Wie geht das? -- Wie findet man gutes Personal? -- Wichtige Fakten rund um Finanzen, Einkauf, Vertrieb und...

Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...

Bettina Hauser develops a research model, which encompasses entrepreneurial leadership as a major success factor during post-merger integration. Additionally, contextual variables, namely cultural distance and the organizational variable, relative size, are tested for their moderating effect on...