This book explores the drivers of technological upgrading and catch-up in the emerging economies, paying specific attention to technology and innovation policies, national innovation systems, the role of foreign direct investment and small and medium enterprises. It provides practical...

Diese Open Access Buch geht den Fragen nach, wie inklusives Wachstum und wirtschaftliche Sicherheit entstehen, welche Rahmenbedingungen der Staat setzen und welche Reformen er auf den Weg bringen muss und wie sich wirtschaftspolitische Maßnahmen auswirken. Die besten Studierenden der...

Frank Wernitz entwickelt auf der Grundlage des Stakeholderansatzes ein holistisches Marketingkonzept, das die Berücksichtigung und Priorisierung der Stakeholderansprüche in einem konsistenten Managementansatz vereinigt. Am Beispiel der Ressortforschung zeigt der Autor, wie...

This book presents for the first time a detailed and comprehensive interpretation of Zhongguancun, China’s first national self-dependent innovation demonstration zone. Explored in the book are examples of world-class, leading enterprises in fields, such as the Internet, big data, artificial...

Social entrepreneurship is on the rise and social enterprises are solving some of the most critical and enduring social problems by using innovative, pragmatic and sustainable business models. Access to knowledge thanks to the Internet and rapid expansion of the knowledge economy are opening new...

This book explores the gender dimension in technology commercialization through a collection of papers by internationally renowned scholars in the USA, Mexico and Europe. Technology, Commercialization and Gender looks at various gender imbalances in this key innovation area and demonstrates that...

This book examines the globalisation of technology and innovation in the modern world. Enterprises globalise in several ways, e.g. by exporting, sourcing components and materials from other countries (B2B commerce), outsourcing, licensing their technologies and production, and foreign direct...

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how...

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal...