Emotionen haben großen Einfluss auf das Konsumentenverhalten und die Kaufentscheidungen. Das gilt auch für Online …

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four … possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers …

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global … fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class …