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Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
Weiß, Stefanie - 2015
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...
Persistent link: https://www.econbiz.de/10012819101
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Dysfunktionales Beschwerdeverhalten : Ausprägungen, Entstehung, Auswirkungen und Managementimplikationen
Plein, Katrin - 2016 - 1. Aufl. 2016
Katrin Plein untersucht, welche Verhaltensweisen von Kunden die betroffenen Mitarbeiter im Beschwerdemanagement als problematisch erleben. Für die Ableitung verschiedener Ausprägungen dysfunktionalen Beschwerdeverhaltens zieht sie insbesondere Schilderungen von Beschwerdebearbeitern in...
Persistent link: https://www.econbiz.de/10014017980
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The Historical Consumer : Consumption and Everyday Life in Japan, 1850–2000
Francks, Penelope (ed.); Hunter, Janet (ed.) - 2012
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the...
Persistent link: https://www.econbiz.de/10012106246
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Green Fashion Retail
Strähle, Jochen (ed.) - 2017
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four … possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers …
Persistent link: https://www.econbiz.de/10012396179
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Chinese Consumers and the Fashion Market
Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018
Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global … fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class …
Persistent link: https://www.econbiz.de/10013270838
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Marketing für LOHAS : Kommunikationskonzepte für anspruchsvolle Kunden
Köhn-Ladenburger, Christiane - 2013
Der Wandel zu Lifestyle und Nachhaltigkeit -- Leben auf der Suche nach Sinn und Spiritualität -- Die Zielgruppe für Ihr Unternehmen -- Umweltmanagementsystem: Auch Lieferanten müssen mitziehen -- Marketing für Lohas -- So finden Sie Ihre Nische -- Zukunftsperspektive 2020.
Persistent link: https://www.econbiz.de/10013517235
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LOHAS-Marketing : Strategie – Instrumente – Praxisbeispiele
Helmke, Stefan - 2016 - 1. Aufl. 2016
Die Zielgruppe LOHAS: Konsumverhalten und Werte-Set -- Marketing-Zielgruppendifferenzierung -- LOHAS-Studienübersicht -- Mediennutzung -- Zukunft der Zielgruppe LOHAS -- Strategische Bedeutung und Marktpotential -- LOHAS-Marktbearbeitung.
Persistent link: https://www.econbiz.de/10014018172
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Consumers, Policy and the Environment A Tribute to Folke Ölander
Grunert, Klaus G. (contributor);  … - 2005
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding...
Persistent link: https://www.econbiz.de/10013520395
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Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
Slocum, Susan L. (ed.); Kline, Carol (ed.);  … - 2018
1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5. Representing Rurality: Cider Mills and Agritourism -- 6....
Persistent link: https://www.econbiz.de/10014018012
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Acceptance of Remote Services : Perception, Adoption, and Continued Usage in Organizational Settings
Wünderlich, Nancy V. - 2010
-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to …
Persistent link: https://www.econbiz.de/10014424971