population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists … segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process … analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market …

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das … der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der … an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … well as in travel technology and business travel are of key importance for managing travel and tourism companies. The … articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB …

This book offers insights into important trends in the global travel and tourism industry and analyses developments in … on the travel and tourism industry is as much a focus as for example the impacts of kerosene prices on the aviation … tourism and therefore goes beyond tourism`s own border. This also applies to an article about the clash of civilisation …

This book offers insights into important trends and future scenarios in the global tourism and travel industry and … financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin … articles are based on presentations and panel discussions presented at the world¿s largest tourism congress, the ITB Berlin …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … presentations and panel discussions presented at the world's largest tourism convention, the ITB Convention Market Trends and …This book offers insight into important trends in the global travel and tourism industry and analyzes developments in …

for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey … Craft Distilleries: Sense of place and sustainability -- 8. Drink Tourism: A Profile of the Intoxicated Traveler -- 9. Craft …

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours … Influence of Moral Values on Tourist Happiness -- Florence: Tourism, Heritage and Consumption -- Conceptualising Challenging …This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study …

I. The Market of Wine Tourism: Profiling, Segmentation and Behavior -- 2. Uncorking the Potential of Wine Language for …This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and …