This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …

Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major … economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and …

tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and … cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book …

topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open …-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part … tourism Executives in these areas The Author Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc …

-- Intelligence Systems: Mobile, Wearable, and Sensor -- Tourism Website Analytics -- Distribution Systems -- ICT and Tourism …, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality …, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e …

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours … Influence of Moral Values on Tourist Happiness -- Florence: Tourism, Heritage and Consumption -- Conceptualising Challenging …This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study …

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für … zur Verwirklichimg eines kooperativen Marketing in touristischen Regionen -- Zusammenfassung und Schlussbetrachtung. … Kooperation übernehmen und das kooperative Marketing steuern sollte. …

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of … effective marketing strategies. …

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …