Controlling und Vertragstheorie Fach- und Führungskräfte, die eine Orientierungs- und Entscheidungshilfe bei der praktischen …

and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to … pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by … -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6 …

their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers …

understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand … the focus on marketing and brand management Executives and consultants in the field of marketing, brand management …

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded … returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The … econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand …

Brand BASF -- Markenrelaunch und Markenmigration -- Westfälische Provinzial Versicherung: Relaunch einer Traditionsmarke …: Integrierte Umsetzung der Marke an allen Kontaktpunkten -- Customer Relationship Management der BMW Group -- Brand Community …. Beirat von ESCH. The Brand Consultants. Dr. Wolfgang Armbrecht ist General Director MINI Brand Management. …