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Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
Binder, Jochen - 2014
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...
Persistent link: https://www.econbiz.de/10014017356
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Globalization and Standards : Issues and Challenges in Indian Business
Das, Keshab - 2014
Sensitive Goods in India’s Trade: Emerging Challenges and Prospects -- Indian Microfinance and Codes of Conduct Regulation: A …Globalization and Standards: Concerns in a Large Transforming Economy, India -- Standards and Consumer Behaviour of the … Rising Middle Class in India -- Impact of the Retail FDI Policy on Indian Consumers and the Way Forward -- Environmentally …
Persistent link: https://www.econbiz.de/10014021223
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Erfolgsfaktoren einer E-Commerce-Website : Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel
Ahrholdt, Dennis - 2010
Methodik der Untersuchung -- Theoretische Grundlagen und Determinanten des Kaufverhaltens im Online-Einzelhandel …
Persistent link: https://www.econbiz.de/10014425034
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More Than a Showroom : Strategies for Winning Back Online Shoppers
Bachrach, Daniel G. - 2016
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming...
Persistent link: https://www.econbiz.de/10012397909
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Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing
Schu, Matthias - 2017
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization...
Persistent link: https://www.econbiz.de/10012398225
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Digitale Transformation oder digitale Disruption im Handel : Vom Point-of-Sale zum Point-of-Decision im Digital Commerce
Heinemann, Gerrit (ed.); Gehrckens, H. Mathias (ed.);  … - 2016
Dieses Buch zeigt, wie sich der traditionelle Handel im Zuge der digitalen Transformation quasi neu erfinden und digitales Wissen ins Haus holen kann. Renommierte Autoren aus Wissenschaft und Praxis erläutern, welche Ziele mit der Digitalisierung verfolgt und welche Digitalstrategien...
Persistent link: https://www.econbiz.de/10014017517
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Handel 4.0 : Die Digitalisierung des Handels – Strategien, Technologien, Transformation
Gläß, Rainer (ed.); Leukert, Bernd (ed.) - 2017
Teil I: Die Digitalisierung von Gesellschaft, Wirtschaft und Handel -- Teil II: Technologien für die Digitalisierung des Handels -- Teil III: Transformation des Handels zu digitalisierten Unternehmen. .
Persistent link: https://www.econbiz.de/10014018758
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The Contribution of the Postal and Delivery Sector : Between E-Commerce and E-Substitution
Parcu, Pier Luigi (ed.); Brennan, Timothy (ed.);  … - 2018
Chapter 1: Academic Hubs and the Intellectual Infrastructure of Economic Regulation -- Chapter 2: On Some Historical … Corporate Groups -- Chapter 6: Regulation. Quo Vadis? -- Chapter 7: PAEA's Take on Regulatory Economics -- Chapter 8: Are … European Cross-Border Parcel Delivery Services Affordable? -- Chapter 9: The 2016 Commission Proposal for a Regulation on Cross …
Persistent link: https://www.econbiz.de/10013263161
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Green Fashion Retail
Strähle, Jochen (ed.) - 2017
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have...
Persistent link: https://www.econbiz.de/10012396179