Kapferer, Jean-Noel (ed.); Kernstock, Joachim (ed.); … - 2017
seminars on luxury in China, Korea, Japan, USA, and Europe. Joachim Kernstock is Head of Centre of Competence for Brand … articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury …