Narrow search
Showing 1 - 10 of 133
Cover Image
Sales Excellence : Systematic Sales Management
Homburg, Christian - 2012
Introduction -- Sales Strategy - Setting the Fundamental Course -- Sales Management - Designing Structures and … Processes, Managing People and Living the Culture -- Information Management as the Key to Professionalism in Sales -- Customer …This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of …
Persistent link: https://www.econbiz.de/10014016050
Cover Image
Housing market dynamics in Africa
Bah, El-hadj; Faye, Issa; Geh, Zekebweliwai F. - 2018
This open access book utilizes new data to thoroughly analyze the main factors currently shaping the African housing market. Some of these factors include the supply and demand for housing finance, land tenure security issues, construction cost conundrum, infrastructure provision, and low-cost...
Persistent link: https://www.econbiz.de/10011857990
Cover Image
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …
Persistent link: https://www.econbiz.de/10013192306
Cover Image
Inventory Management in Multi-Echelon Networks : On the Optimization of Reorder Points
Grob, Christopher - 2019
by the needs of an after sales supply chain of a large automotive company. This company supplies customers all over the … management and logistics About the Author Christopher Grob works in after sales supply chain management at a major German …
Persistent link: https://www.econbiz.de/10012395907
Cover Image
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
Gentsch, Peter - 2019
AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an …
Persistent link: https://www.econbiz.de/10012396017
Cover Image
Dynamic and Seamless Integration of Production, Logistics and Traffic : Fundamentals of Interdisciplinary Decision Support
Abele, Eberhard (ed.); Boltze, Manfred (ed.);  … - 2017
This book contributes a basic framework for and specific insights into interdisciplinary connections between production, logistics, and traffic subsystems. The book is divided into two parts, the first of which presents an overview of interdisciplinarity in value-added networks and freight...
Persistent link: https://www.econbiz.de/10012396203
Cover Image
Elements of Manufacturing, Distribution and Logistics : Quantitative Methods for Planning and Control
Thomopoulos, Nick T. - 2016 - 1st ed. 2016
This book describes a variety of quantitative methods that are vital to planning and control in the operations of the industrial world, from suppliers to manufacturing plants to distribution centers and to the dealers and stores. The topics include: forecasting, measuring forecast error,...
Persistent link: https://www.econbiz.de/10012396275
Cover Image
Business Project Management and Marketing : Mastering Business Markets
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.);  … - 2016 - 1st ed. 2016
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial...
Persistent link: https://www.econbiz.de/10012396309
Cover Image
The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Gouillart, Francis - 2016
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process …. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new … way of partnering between these two roles can, in fact, create significant value for both organizations. Sales and …
Persistent link: https://www.econbiz.de/10012398144
Cover Image
Sales & Operations Planning in der Konsumgüterindustrie : mit Best-Practice-Prozessen nachhaltig die Wettbewerbsfähigkeit steigern
Lütke Entrup, Matthias; Goetjes, Dennis - 2019
Dieses Buch beleuchtet das Thema Sales & Operations Planning (S&OP) aus einer praxisnahen und anschaulichen Perspektive … Inhalt Ziele und Nutzen von Sales & Operations Planning Sales & Operations Planning-Prozess: Ablauf, Beteiligte, Rollen und …Ziele und Nutzen von Sales & Operations Planning -- Sales & Operations Planning-Prozess: Ablauf, Beteiligte, Rollen und …
Persistent link: https://www.econbiz.de/10012401628