Einführung in die Problemstellung des Aufbaus und Erhalts von starken Markenbeziehungen -- Verhaltenswissenschaftliche Grundlagen von Markenbeziehungen und Markenliebesbeziehungen -- Menschliche Werte als motivationale Grundlage unterschiedlicher Markenliebesbeziehungen -- Ableitung einer...

Der stationäre Einzelhandel steckt in Zeiten extremer Wettbewerbsverschärfung in einer tiefen Krise. Eine Profilierung über die Elemente Sortiment und Preis gestaltet sich als schwierig und die Möglichkeiten des Visual Merchandising sind nahezu ausgeschöpft. Die multimodale...

Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and U.S. like never before....

This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of...

Preface -- Acknowledgment -- SME and SME Board of China’s Capital Market -- What Can Batteries Power? -- A Leading Miner in "Urban Mining" -- A Pioneer: Moving towards New Agriculture.- The King of Mobile Game -- You Only Need to Dial One Number -- The Bird of the First Light -- Has the Era of...

Endogenous Market Structures and the Macroeconomy introduces strategic interactions and endogenous entry to study business cycles, trade and growth. Going beyond the neoclassical approach, the EMSs approach provides new insights on macroeconomic policy, trade policy and RD policy. The book...

How do social networking services earn money? What is the "second hand of the market" and how does it operate? Why does society need so many different kinds of goods? What does happiness economics not reveal about happiness? What is the link between talent, success and “stardom”? What is the...

This book provides a balanced, empirically-based view of the 'Digital Economy,' and explores its regional and geographical import in areas where the Digital Economy meets more traditional patterns. More than just an interpretive analysis, this book utilizes empirical evidence in its assessment...