The bestselling Purchasing Chessboard® concept, used by hundreds of corporations worldwide to reduce costs and increase value with suppliers, is the topic of this successful professional book now published in its third edition. The 64 squares on the Purchasing Chessboard provide a wealth of...

Der Faktormarkt für Arbeit lässt sich aufgrund fortschreitender Spezialisierungsanforderungen, räumlicher Friktionen und sozialer Interdependenzen durch perfekt kompetitive Strukturen nur unzureichend beschreiben. In Analogie zu industrieökonomischen Ansätzen sowie in Abgrenzung zu...

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the...

The approach used on a given spend item should largely depend on the balance between supply power and demand power. That is the logic behind the bestselling Purchasing Chessboard®, used by hundreds of corporations worldwide to reduce costs and increase value with suppliers. The 64 squares in...

The 'golden' age of purchasing, in which it was relatively easy to achieve annual cost reductions of between one and three percent, has come to an end. This title provides a suitable purchasing strategy for various constellations of buying power and selling power

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Multi-Channel Retailing hat sich als Distributionsstrategie fest im Handel etabliert. Auf Grund der zunehmenden Verbreitung des Multi-Channel Retailing in der Handelspraxis ist eine Differenzierung allein auf Grundlage des Geschäftsmodells heute nicht mehr erfolgversprechend. Vielmehr muss das...