Vorwort des Herausgebers -- Vorwort Prof. Heidrun Kopp -- Vorwort Marlehn Thieme -- Teil I: Information ist alles - Nachhaltigkeitsratings im globalen Kontext -- Teil II: Das gute Geld - Qualität geprüft - Begrifflichkeiten -- Teil III: Kontrolle schafft Vertrauen - Gütesiegel für...

Das Marktumfeld der automobilen Finanzdienstleistung -- Die Fahrzeugfinanzierung als Mittel der Kundenbindung -- Das Leistungsangebot der Autobanken -- Erfolgsfaktoren im operativen Geschäft -- Perspektiven für das strategische Management.

Auf dem Markt der automobilen Finanzdienstleistungen nehmen die herstellerverbundenen Automobilbanken eine führende Stellung ein. Mit innovativen Finanzierungskonzepten stärken sie die Loyalität der Kunden zur Automarke. Die Autoren zeigen, wie das Geschäft der Autobanken funktioniert:...

This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the...

This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China. As we all know, the field of data science and business...

This book integrates the models employed in the fundamental analysis of a company with the models used by investors in the capital markets to diversify risks and maximize expected returns. The underlying thesis is that the company creates value only if the return on capital invested exceeds the...

This essential metaheuristics tutorial provides descriptions and practical applications in the area of business analytics. It addresses key problems in predictive and prescriptive analysis, while also illustrating how problems that arise in business analytics can be modelled and how...

This book offers a unique view of how innovativeness and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new...

The present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements more general texts on statistics and data mining by providing an introduction from leading practitioners in business analytics and real case...