The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

This book provides insight into the implementation of Life Cycle approaches along the entire business value chain, supporting environmental, social and economic sustainability related to the development of industrial technologies, products, services and policies; and the development and...

Implement Scrum or improve how Scrum works in your team or organization using this concise, sharp, and programmatic book. You will quickly learn what you need to know without getting confused with unnecessary details. What You'll Learn: Become familiar with Agile concepts and understand the path...

This book analyzes the underlying theoretical principles of multi-objective linear programming problems with multi-choice parameters. It studies transportation problems on the same domain with extension to fuzzy stochastic criteria, and offers insights into sensitivity analysis through symmetric...

Philipp Plank analyses the question, what drives the quality of cost-systems and is the quality of cost-systems directly and at best positively related to the firms’ performance. In other words, is it worth investing in complex cost allocation systems or are there environmental and/or...

This monograph provides theoretical and practical perspectives on competency management as a key resource for producing competitive products. The authors develop and substantiate a law of dependence between competencies and emergence of new markets, and describe the practical aspects of...

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...

Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...

The main focus of this book is innovation for developing countries: what is the innovation for, what are the current conditions of the innovation, and how to effectively innovate in developing economies. It contains the latest insights and analyses of innovation based on intensive interviews as...

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...