Text 4. Umschlagseite Sophie Fleischmann trägt mit diesem Buch zu einer Entmystifizierung des Markenmanagements bei. Vor dem Hintergrund mangelnder Fundierung widmet sich die Autorin mit umfangreichen Empirien zwei zentralen Entscheidungsfeldern des Markenmanagements: Der Markenstrategie und...

It is not intuitive to accept that there exists a link between quantum physical systems and cognitive systems. However, recent research has shown that cognitive systems and collective (social) systems, including biology, exhibit uncertainty which can be successfully modelled with quantum...

The book presents a collection of essays addressing a perceived need for persistent and logical thinking, critical reasoning, rigor and relevance on the part of researchers pursuing their doctorates. Accordingly, eminent experts have come together to consider these significant aspects of the...

Transferring Negative Externalities: Feedback Effects of Self-Protection Choices in a Two Hemispheres Model -- Structural Change, Economic Growth and Environmental Dynamics with Heterogeneous Agents -- Bifurcations and Chaotic Attractors in an Overlapping Generations Model with Negative...

Social sciences and economics have undergone enormous progress. While certain topics have been fully researched, others have remained largely under-researched or ignored. It is this discrepancy which prompted the research paradigm of 'Crossing Bridges'. For this volume, ten authors have joined...

Abgrenzung der Aufgaben von Inventur und Bestandskontrollen -- Rechtliche und betriebliche Voraussetzungen für Stichprobeninventuren (zulässige Verfahren und Organisationsoptionen) -- Bestandskontrollen unter Risiko-Gesichtspunkten -- Praxisnahe Beispiele für Systemeinsatz...

This open access book examines the methodological complications of using complexity science concepts within the social science domain. The opening chapters take the reader on a tour through the development of simulation methodologies in the fields of artificial life and population biology, then...

This book integrates the basic theories (GST and Parson’s AGIL framework), applying them to the components of social systems, state-run and business firms. China’s development experience offers a valuable case study that can provide readers deeper insights into this comparatively young...