-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and … covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre …, and it will be of particular interest to those involved in crisis communication and management …

social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e …

This book examines the effectiveness of communication between chief information officer (CIO) and chief executive … can achieve effectiveness in their communication, including insights into antecedents and consequences of communication … effectiveness. Based on the interview data the authors develop a CIO/CEO communication model with which CIOs and CEOs can gain new …

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the … included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics … practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the …

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability …

"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners …." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective … communication for an organization is as much about the outside-in as the inside-out perspective” - Maximilian Schoeberl, Executive …

new thinking in management. As a result, both strategy and communication are important drivers of innovation and growth … communication field, innovation communication facilitates managing open innovation, strengthening corporate culture and reputation …. Consequently, firms today need to develop a strong communication portfolio as an integral part of any information …

Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the … both their communication strategies and the structure of their communications to reflect these changes. In this book … challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the …

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate … environments. Including perspectives from psychology, sociology and management science, Communication in Organizational … effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate …