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Governance räumlicher Wettbewerbseinheiten : Ein Ansatz für die Tourismus-Destination

Raich, Frieda (contributor) - 2006

Einführung -- Governance -- Governance von räumlichen, regionalen Wettbewerbseinheiten -- Governance von Tourismus …, um ihre Wettbewerbsfähigkeit zu unterstützen, ist ein komplexer Prozess. Governance umschreibt Veränderungen in der … kombiniert die diskutierten Steuerungsebenen und -elemente zu einem Modell der Governance von Tourismus-Destinationen, stellt …

Persistent link: https://www.econbiz.de/10013516497

The Client-Consultant Relationship in Professional Business Service Firms

Nikolova, Natalia - 2019 - Reprint 2019

existing research, Natalia Nikolova proposes an innovative conceptual model, which provides a critical yet constructive …. Towards an interpretive model of the client-consultant-interaction -- E. Conclusion -- F. References …

Persistent link: https://www.econbiz.de/10013504587

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process,...

Persistent link: https://www.econbiz.de/10012395948

Consumer Behavior over the Life Course : Research Frontiers and New Directions

Moschis, George P. - 2019

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...

Persistent link: https://www.econbiz.de/10012396143

Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices

Nuttavuthisit, Krittinee - 2019

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and...

Persistent link: https://www.econbiz.de/10012396150

Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights

Kubacki, Krzysztof (ed.); Rundle-Thiele, Sharyn (ed.) - 2017

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and...

Persistent link: https://www.econbiz.de/10012396180

Ethics and Neuromarketing : Implications for Market Research and Business Practice

Thomas, Andrew R. (ed.); Pop, Nicolae Alexandru (ed.); … - 2017

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...

Persistent link: https://www.econbiz.de/10012396207

Advanced Methods for Modeling Markets

Wieringa, Jaap E. (ed.); Bijmolt, Tammo H.A. (ed.); … - 2017

authors presented the basics of modeling markets along the classical steps of the model building process: specification, data …

Persistent link: https://www.econbiz.de/10012396352

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

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