Similar Search Results

Produktpiraterie : Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien

Niemand, Thomas - 2014

Relevanz der Produktpiraterie für die Betriebswirtschaftslehre -- Entwicklung einer einheitlichen Terminologie der … Produktpiraterie -- Qualitatives Review der Forschung zur Produktpiraterie -- Meta-Analyse und meta-analytisch gewonnenes …Welchen Einflussgrößen unterliegen Konsumenten, wenn sie Formen der Produktpiraterie, insbesondere Fälschungen …

Persistent link: https://www.econbiz.de/10014019359

Luxury the Chinese Way : New Competitive Scenario

Rovai, Serena - 2016

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm....

Persistent link: https://www.econbiz.de/10012397646

Neukundengewinnung durch Dialogkommunikation : Eine Analyse des Nutzungs- und Wirkungsverhaltens von Kommunikationsinstrumenten unter besonderer Berücksichtigung des Premiumsegment...

Liersch, Anna - 2012

Für den Erhalt und den Ausbau von Marktanteilen können Unternehmen im Premiumsegment der Automobilwirtschaft auf verschiedene Kommunikationsinstrumente zurückgreifen, um mit potenziellen Neukunden in Kontakt zu treten und diese für die Marke und Produkte des Unternehmens zu gewinnen. Anna...

Persistent link: https://www.econbiz.de/10014015712

Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität

Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2008 - 2., überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10013516993

Luxury Marketing : A Challenge for Theory and Practice

Wiedmann, Klaus-Peter - 2013

Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why...

Persistent link: https://www.econbiz.de/10014016246

Luxury Selling : Lessons from the world of luxury in selling high quality goods and services to high value clients

Srun, Francis - 2017

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you’re selling luxury products or...

Persistent link: https://www.econbiz.de/10012397979

Market Entry in China : Case Studies on Strategy, Marketing, and Branding

Prange, Christiane (ed.) - 2016

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their...

Persistent link: https://www.econbiz.de/10014019966

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2018

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

Persistent link: https://www.econbiz.de/10013192306

Green Fashion Retail

Strähle, Jochen (ed.) - 2017

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have...

Persistent link: https://www.econbiz.de/10012396179

International Retailers’ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment

Morbe, Lukas - 2018

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance...

Persistent link: https://www.econbiz.de/10012396470

1
2
3
4
5
6
7
8
9
10
Next
Last