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related to the problems of market quality in emerging economies like India. Illustrated by carefully chosen examples, this …This book provides an economic analysis of various aspects of ‘market quality’, a new concept which emerged in the 21st … economics literature the link between the theories of oligopoly and auctions with market quality remains largely unexplored …
Persistent link: https://www.econbiz.de/10012397214
Relevanz der Markenbeziehungsqualität in Wissenschaft und Praxis -- Theoretische Fundierung und Stand der Forschung zur Markenbeziehungsqualität -- Konzeptualisierung der Markenbeziehungsqualität -- Operationalisierung der Markenbeziehungsqualität -- Empirische Studie zur Messung und Wirkung...
Persistent link: https://www.econbiz.de/10014424824
. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are …Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the … Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 …
Persistent link: https://www.econbiz.de/10012396281
(GPs), the lowest tier in the rural local self-government structure in India. Inclusive growth being the cherished goal of … all the developing countries, including India, the book assesses whether checks and balances incorporated in development …, such as SHGs, in ensuring development benefits reach marginalized groups. The policy makers in India introduced …
Persistent link: https://www.econbiz.de/10012396914
Persistent link: https://www.econbiz.de/10013520796
-- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior …
Persistent link: https://www.econbiz.de/10012397836
Do brand communities really work for FMCG? Can brand-community members be characterized by specific behavioral attributes? Are there significant differences between members and those simply visiting the brand-community site? In her study Sandra Meister derives a set of behavioral attributes...
Persistent link: https://www.econbiz.de/10014015820
Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Fülle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es für die Unternehmen von großer Bedeutung, eine kognitiv entlastende Produktwahl...
Persistent link: https://www.econbiz.de/10014017236
Bereichen Transport und Logistik sowie Partner und Managing Director China und Indien bei der globalen Beratungsfirma CVA. …
Persistent link: https://www.econbiz.de/10014017704
Verbraucherleitbild und weitere rechtliche Grundlagen -- Konsumentenverhalten – insbesondere Informationsverarbeitung -- Preis-Packungsgrößen-Strategien von Anbietern -- Downsizing und dessen Kenngrößen -- Downsizing-Motive von Herstellern -- Downsizing-Auswirkungen für Konsumenten und...
Persistent link: https://www.econbiz.de/10014018621