Tobias Roelen-Blasberg stellt in diesem Buch einen neuen Ansatz zur automatisierten Präferenzmessung vor. Anhand verschiedener Methoden aus den Bereichen Natural Language Processing, Text Mining und Machine Learning extrahiert der automatisierte Ansatz Produktattribute aus nutzergenerierten,...

In diesem Buch werden die Grundlagen des Opinion Minings dargestellt sowie mögliche Ansätze, Methoden und Algorithmen aus den Bereichen Text Mining, linguistische Algorithmen, semantische Technologien und Information Retrieval aufgezeigt. Beim Opinion Mining geht es darum, textuell vorliegende...

This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines...

Das Buch beschäftigt sich umfassend mit der Bereitstellung und Verwendung entscheidungsunterstützender Informationen im Human Resource Management. Dazu wird der Themenbereich Human Resource Intelligence und Analytics (HRIA) aus den unterschiedlichen Perspektiven der Wissenschaft, der Anbieter...

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book...

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers,...

Foreword by Prof. John L. Hennessy (Stanford University, California, USA) and Prof. David A. Patterson (University of California at Berkeley, USA). - Preface . - Introduction. - PART I - An Infl ection Point for Enterprise Applications . - 1 Desirability, Feasibility, Viability - The Impact of...

This book presents papers based on the presentations and discussions at the international workshop on Big Data Smart Transportation Analytics held July 16 and 17, 2016 at Tongji University in Shanghai and chaired by Professors Ukkusuri and Yang. The book is intended to explore a...

Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in...