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This volume is concerned with the complexities of the relationship between globalization and different groups of … consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare … mass media, it offers policy-makers new opportunities to deal with acute social problems. …
Persistent link: https://www.econbiz.de/10012106258
Contemporary Capitalist Welfare State -- Economic Globalization and the Contemporary Capitalist Welfare State -- Empirical Analyses … and public debate. The existing literature primarily points out to economic globalization and post industrial developments …
Persistent link: https://www.econbiz.de/10013522716
hotly debated issues in today's world. The significance of globalization and its effects on welfare states is discussed and … to gain 'heavenly goods'. The role of multinationals in the globalization process is examined as is the importance of …
Persistent link: https://www.econbiz.de/10011612314
Globalization and National Economic Welfare makes an original, powerful and timely contribution to a highly topical … issue that affects all countries by showing why globalization is unsustainable in the long term without fundamental changes … beginning of the twenty-first century: how to overcome the growing threat that inequalities created by globalization pose, both …
Persistent link: https://www.econbiz.de/10012054073
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media …-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media … industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news …
Persistent link: https://www.econbiz.de/10012397789
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to … which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms … limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from …
Persistent link: https://www.econbiz.de/10012397926
Start-ups und Existenzgründungen sind keine Miniaturausgaben großer Konzerne - ihre Entwicklung unterliegt eigenen Logiken. Dieser Praxisratgeber zeigt, wie effektive Kommunikation den Unternehmensaufbau und das Wachstum erfolgreich begleitet: Gründer und Entrepreneure erfahren, wie sie ihre...
Persistent link: https://www.econbiz.de/10012401478
Der Wertschöpfungsbeitrag von Corporate Publishing -- Kundenbindung und Kundenloyalität -- Freie Berufe und Kundenloyalität -- Unternehmenskommunikation -- Gestaltung und Wirkung von Corporate Publishing.
Persistent link: https://www.econbiz.de/10014016615
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to … operate and consumers perceive and process media content. These transformations have not only led business practices to change …. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also …
Persistent link: https://www.econbiz.de/10014016711
Darlegung des Reputationskonstrukts aus neo-institutionalistischer Perspektive -- Entwicklung eines dynamischen Reputationsverständnisses -- Rolle der Medien innerhalb der Reputationskonstitution -- M&A in der Wirtschaftsberichterstattung.
Persistent link: https://www.econbiz.de/10014017107