Introduction -- Part I The Business of the National Football League -- Chapter 1 Overview of the Economics of the NFL -- Chapter 2 NFL Franchise Values, Locations, and Stadium Economics -- Chapter 3 Revenues and Costs in the NFL -- Part II The NFL’s Major Revenue Streams -- Chapter 4 Economics...

Theoretische Grundlagen einer ökonomischen Marktbetrachtung im Teamsport -- Forschungsmethodik -- Statistische Prüfung des Modells der Ligasportvermarktung im Frauenhandball -- Qualitativ-deskriptive Analyse der Vermarktungsdeterminanten -- Vermarktungserfolge der...

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news,...

This brief analyzes each of the Major League Baseball (MLB) franchises in the American League, their past regular-season and postseason records and financial performances while operating as competitive, popular, and profitable or unprofitable enterprises. Using sport-specific information and...

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French...

This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses...

Auf der Basis von zwei empirischen Analysen im Kontext der Fußball-Bundesliga identifiziert Jan Dreisbach Faktoren, die zu einem erfolgreichen Management von Sponsoringengagements beitragen. In der ersten Studie werden anhand der Informationen aus 20 Experteninterviews mit unterschiedlichen...

Im Zuge der Kommerzialisierung des professionellen Mannschaftssports hat sich neben dem traditionellen Fantypus (supporter) ein konsumorientierter Fantypus (customer) herausgebildet. Zur verbesserten Fan- bzw. Kundenbindung haben daher Teamsportverbände in Deutschland Fanclubs zu ihren...