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Impacting the Sensory Experience of Products : Experimental Studies on Perceived Quality
Cowen-Elstner, Christine - 2018
doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She …
Persistent link: https://www.econbiz.de/10012396219
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Downsizing bei Konsumgütern : Wahrnehmung und Reaktionen von Konsumenten
Leibinger, Tina - 2017
Verbraucherleitbild und weitere rechtliche Grundlagen -- Konsumentenverhalten – insbesondere Informationsverarbeitung -- Preis-Packungsgrößen-Strategien von Anbietern -- Downsizing und dessen Kenngrößen -- Downsizing-Motive von Herstellern -- Downsizing-Auswirkungen für Konsumenten und...
Persistent link: https://www.econbiz.de/10014018621
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Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Ermer, Beatrice - 2014
Bedeutung des visuellen Sinns als Teilaspekt der Multisensualität in der Live Communication -- Grundlagen der identitätsbasierten Markenführung sowie der visuellen Wahrnehmung und Wirkung von Messestandgestaltungen -- Markenpersönlichkeitstransfer am Messestand durch...
Persistent link: https://www.econbiz.de/10014019391
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Economics of Pessimism and Optimism : Theory of Knightian Uncertainty and Its Applications
Nishimura, Kiyohiko G.; Ozaki, Hiroyuki - 2017
pessimism and optimism act in an economy in a strict and unified way. After presenting decision-theoretic foundations for …1 Overall Introduction -- 2 Mathematics for Reading Later Chapters -- 3 Decision-Theoretic Foundations of Knightian …
Persistent link: https://www.econbiz.de/10012397662
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Risk Culture in Banking
Carretta, Alessandro; Fiordelisi, Franco; Schwizer, Paola - 2017
: Risk culture in the regulation & supervision framework -- Chapter 5: Internal controls and risk cultures in banks.Chapter 6 …
Persistent link: https://www.econbiz.de/10012397523
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Risikoverhalten von Investmentfondsmanagern
Thiele, Tanja (contributor) - 2009
Stand der Literatur -- Datenbasis -- Empirische Untersuchungen zu den Anreizen von Fondsmanagern -- Empirische Untersuchungen zur Höhe der Risikoanpassungen -- Empirische Untersuchungen zu den Strategien der Risikoanpassungen -- Schlussbemerkungen.
Persistent link: https://www.econbiz.de/10014014899
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Bank Capital and Risk-Taking : The Impact of Capital Regulation, Charter Value, and the Business Cycle
Stolz, Stéphanie (contributor) - 2007
The year-long consultations on Basel II mirror the international popularity of capital requirements as a regulatory instrument. Yet, the impact of capital requirements on banks' behavior is not fully understood. The aim of this study is to contribute to this understanding by answering the...
Persistent link: https://www.econbiz.de/10013520748
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Uncertainty and Risk : Mental, Formal, Experimental Representations
Abdellaoui, Mohammed; Luce, Robert Duncan; Machina, Mark J. - 2007
This book tries to sort out the different meanings of uncertainty and to discover their foundations. It shows that uncertainty can be represented using various tools and mental guidelines. Coverage also examines alternative ways to deal with risk and risk attitude concepts. Behavior under...
Persistent link: https://www.econbiz.de/10013520749
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Option Pricing in Fractional Brownian Markets
Rostek, Stefan (contributor) - 2009
The scientific debate of recent years about option pricing with respect to fractional Brownian motion was focused on the feasibility of the no arbitrage pricing approach. As the unrestricted fractional market setting allows for arbitrage, the conventional reasoning is that fractional Brownian...
Persistent link: https://www.econbiz.de/10013521157
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Technology, Commercialization and Gender : A Global Perspective
Wynarczyk, Pooran (ed.); Ranga, Marina (ed.) - 2017
This book explores the gender dimension in technology commercialization through a collection of papers by … internationally renowned scholars in the USA, Mexico and Europe. Technology, Commercialization and Gender looks at various gender … environments such as technology commercialization is a complex and lengthy process, often faced with institutional culture …
Persistent link: https://www.econbiz.de/10012396372