This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact...

In light of the recent dynamics of the recession sparked by the global economic crisis, a roadmap for the growth and recovery of national economies is urgently needed. As such, this book focuses on the potential offered not only by the manufacturing sector but also by the agricultural and...

Technology Transfer and Economic Growth in Sub-Sahara African Countries – Lessons from East Asian Experience -- Technology Transfer for Economic Growth in Africa – Why it Matters -- Sub-Sahara African Countries’ Attractiveness to Technology Transfer -- Pragmatic Analytical Framework for...

A PDF version of this book is available for free in open access via the OAPEN Library platform, www.oapen.org. This book examines the significance of networks among the firms operative in the contemporary Russian software industry in the St. Petersburg region.

This book addresses the buying organizations' perspective on risks, relationships and success factors for accomplishing a successful IT Outsourcing (ITO). Today’s landscape in ITO is complex and these perspectives are important in ITO and therefore there is still a need for it to be further...

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...

Beatrice Katharina Bruckner geht der Frage nach, wie eine Vertrauenskultur im Kontext einer zunehmend dynamischen Arbeitswelt entwickelt werden kann. Sie zeigt, dass Vertrauen nicht nur für die Arbeitszufriedenheit der Mitarbeiter erforderlich, sondern auch für den Erfolg von Unternehmen...