Tourismus zunehmend an Bedeutung. Als wichtige Ursache für die geringe Kundenbindung gilt das Phänomen des Variety … im Tourismus leisten können, wenn dieses durch Variety-Seeking Behavior verursacht wird. Er sieht die Kenntnis der … Motivationen und zeigt, dass Dachmarken im Tourismus eine strategische Option für eine verbesserte Kundenbindung sein können. …

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is …, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the … the consequent film tourism destinations that are currently popping up across the Asian continent …

population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists … analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market …. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for …

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das … der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der … an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … well as in travel technology and business travel are of key importance for managing travel and tourism companies. The … articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB …

This book offers insights into important trends in the global travel and tourism industry and analyses developments in … on the travel and tourism industry is as much a focus as for example the impacts of kerosene prices on the aviation … tourism and therefore goes beyond tourism`s own border. This also applies to an article about the clash of civilisation …

This book offers insights into important trends and future scenarios in the global tourism and travel industry and … financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin … articles are based on presentations and panel discussions presented at the world¿s largest tourism congress, the ITB Berlin …