This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A...

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...

1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5. Representing Rurality: Cider Mills and Agritourism -- 6....

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The...

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours -- Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions -- Factors Shaping Tourists’ Inertia towards Behaving Responsibly -- Hotel Guests’...

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das INVENT-Zielgruppenmodell „Urlaubs- und Reisestile“ -- Marketingstrategien für den nachhaltigen Massenmarkt -- Entwicklung und Vermarktung nachhaltiger Angebote --...

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

This book addresses the challenges companies face when different customer value propositions require them to pursue a differentiated supply chain strategy. It provides practical insights on how to achieve successful supply chain segmentation and presents the benefits this can yield for companies...