The aim of this book is to investigate the discursive power of two original, theoretical lenses when applied to real outsourcing arrangements and phenomena. The Transaction Cost Economics (TCE) and Foucauldian perspectives are brought to bear on five outsourcing relationships in order to test...

Die Markenpraxis leidet unter Hyperwettbewerb, hohen Marketingkosten und geringen Wirkungsgraden. Inga Ellen Kastens und Peter G. C. Lux setzen mit dem „Aushandlungs-Paradigma“ den überfälligen Perspektivenwechsel im Markendenken um. Sie belegen, dass die Bedeutungen einer Marke nicht...

Evelina Sander rekonstruiert den Demographie-Diskurs in Deutschland. mit Blick auf das Personalfeld und setzt dabei den Schwerpunkt auf die Periode nach der Jahrtausendwende. In ihrer auf der Wissenssoziologischen Diskursanalyse basierenden Untersuchung geht die Autorin folgenden Fragen nach:...

Problem- und Fragestellungen zum Verhältnis von Paradigmenkonkurrenzen und Managemententwicklung -- Paradigmenentwicklung und Institutionalisierung der Verwaltungswissenschaft -- Public Management Modernisation Options -- Optionen des Designs eines New Public Service -- Wissenschaftskritik und...

This book provides a comprehensive and detailed introduction to the ISO 26000 standard for social responsibility (SR) in businesses and corporations. In addition to discussing the standard’s focus on various stakeholders and seven core topics, the book underscores its key aspects and most...

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the...

This book discusses recent developments relating to ethical and sustainable issues in accounting & finance. Accounting is often seen as a technical discipline that records, classifies and reports financial transactions. However, since the financial information produced concerns all interest...

This book critically examines the implementation and adoption of integrated reporting (IR) in organizations and corporations. A relatively new area of policy and practice, IR has rapidly gained considerable prominence since the formation of the International Integrated Reporting Committee in...