The book addresses the mechanisms of culture in the digital age. Its author, professor at Higher School of Economics, tackles a number of highly relevant issues: the modus operandi of culture in a market environment, the role of money in the process and some methods intended to help consumers in...

How do social networking services earn money? What is the "second hand of the market" and how does it operate? Why does society need so many different kinds of goods? What does happiness economics not reveal about happiness? What is the link between talent, success and “stardom”? What is the...