The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded … returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The … econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand …

Licensing spielt in der Konsumgüterindustrie und im Dienstleistungssektor eine wichtige Rolle. Unternehmen nutzen … Unternehmen bewusst so aufgebaut, dass sie mit Licensing zusätzliche Umsätze erzielen können. Das „Marketinghandbuch Licensing …" gibt Antworten auf Fragen wie: Wie ist die Wertschöpfungskette im Licensing aufgebaut? Wie agieren die beteiligten Partner …

● Students, lecturers and researchers in the areas of intellectual property management, industrial economics, and patent law …The determinants of court selection in patent litigation -- The effects of bifurcation in patent litigation systems … -- The timing of patent transfers in Europe. …

Patent Aggregating Companies -- Management Framework -- Market for Technologies and Patents -- Archetypes -- Leveraging … Patent Portfolios -- Potentials … recent years, a new type of patent acquirers has emerged. These companies do not produce goods and therefore, do not need …

sowie Japan, Taiwan und China in den Jahren 2003 bis 2005. …

articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … Brand Management is essential reading for upper level students as well as scholars and discerning practitioners …

I Part One: How Direct Licensing Increased Competition -- 1 Introduction -- 2 Copyright Law and Natural Monopolies -- 3 … Traditional Blanket License -- 4 Direct Licensing as an Alternative to the Traditional Blanket License -- 5 Conclusion -- II Part … music copyright licensing has all but destroyed the traditional media business models of incumbent Performance Rights …

Deals with the topic of out-licensing as a novel form of risk-sharing collaborations. The phenomenon of out-licensing …