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Markenorientierte digitale Transformation : wie Sie Ihr Unternehmen erfolgreich in das digitale Zeitalter führen
Mertens, Artur - 2019
Die digitale Transformation beschäftigt branchenübergreifend derzeit beinahe jedes Unternehmen, von der Automobilindustrie über Versicherungen und Banken bis hin zu Medienunternehmen und Gesundheitsdienstleistern. Artur Mertens eröffnet in seinem Buch eine neue Perspektive auf die zentrale...
Persistent link: https://www.econbiz.de/10012401847
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Ganzheitliche Digitalisierung von Prozessen : Perspektivenwechsel - Design Thinking - wertegeleitete Interaktion
Fleischmann, Albert; Oppl, Stefan; Schmidt, Werner; … - 2018
Digitalisierung und der dynamischen Entwicklung von Organisationen immer mehr an seine Grenzen, beispielsweise bezüglich Agilität. Um … einschlägige Vorkenntnisse umsetzen. Leserinnen und Leser finden in dem Buch konkrete Handlungsanleitungen für die Digitalisierung … zur Digitalisierung Vorbereitung der Prozessimplementierung Umsetzung Praxisbeispiel Die Autoren Albert Fleischmann, ein …
Persistent link: https://www.econbiz.de/10012692323
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Digital Business Leadership : Digital Transformation, Business Model Innovation, Agile Organization, Change Management
Kreutzer, Ralf T.; Neugebauer, Tim; Pattloch, Annette - 2018
describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework … of classic and new management methods. The book also explores how increasing digitization – not only of communication …, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing …
Persistent link: https://www.econbiz.de/10013256179
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Complete Guide to Digital Project Management : From Pre-Sales to Post-Production
Shivakumar, Shailesh Kumar - 2018
Part 1: Initiation of Digital Projects -- Chapter 1: Introduction to Digital Program Management -- Chapter 2: Consulting and Presales in Digital Projects -- Chapter 3: Digital Project Planning -- Chapter 4: Digital Project Estimation and Pricing -- Part 2: Execution of Digital Projects --...
Persistent link: https://www.econbiz.de/10013270832
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Evolving Digital Leadership : How to Be a Digital Leader in Tomorrow’s Disruptive World
Brett, James - 2019
Get ready to be an effective digital leader, influencer, disruptor, and catalyst for change in the digital world! As a leader you need to constantly evolve to achieve sustained success. The world is being transformed by Digital. The pace of change is constantly accelerating and volatility and...
Persistent link: https://www.econbiz.de/10012395814
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Digital India : Reflections and Practice
Kar, Arpan Kumar (ed.); Sinha, Shuchi (ed.);  … - 2018
This book offers a multidisciplinary resource on digital government, while specifically focusing on its role within the emerging market of India. The Government of India (GoI) is concentrating on transforming India under the Digital India initiative. In order to do so, it has emphasized three...
Persistent link: https://www.econbiz.de/10012395842
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Collaboration in the Digital Age : How Technology Enables Individuals, Teams and Businesses
Riemer, Kai (ed.); Schellhammer, Stefan (ed.);  … - 2019
This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created new barriers and divides. While it is now possible...
Persistent link: https://www.econbiz.de/10012395876
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The Digitization of Business in China : Exploring the Transformation from Manufacturing to a Digital Service Hub
Kim, Young-Chan (ed.); Chen, Pi-Chi (ed.) - 2018
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation...
Persistent link: https://www.econbiz.de/10012395883
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Agile Strategy Management in the Digital Age : How Dynamic Balanced Scorecards Transform Decision Making, Speed and Effectiveness
Wiraeus, David; Creelman, James - 2019
In a world of rapid and unpredictable change, the problem with strategic planning is that if you follow your plan through to the end, you will get exactly what you used to want. What you need is a framework for planning and implementing a strategy that is agile enough to adapt to a dynamic...
Persistent link: https://www.econbiz.de/10012395921
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Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music
Hennig-Thurau, Thorsten; Houston, Mark B. - 2019
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...
Persistent link: https://www.econbiz.de/10012395924