The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible...

In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the...

In diesem Buch werden die Grundlagen des Opinion Minings dargestellt sowie mögliche Ansätze, Methoden und Algorithmen aus den Bereichen Text Mining, linguistische Algorithmen, semantische Technologien und Information Retrieval aufgezeigt. Beim Opinion Mining geht es darum, textuell vorliegende...

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is...