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Integration von Lead Usern in die Innovationspraxis : Eine empirische Analyse der praktischen Anwendung des Lead User-Ansatzes
Lehnen, Jens - 2017
der Praxis definiert. Der Inhalt Innovationsmanagement und Lead User-Forschung Empirische Analysen zur praktischen … Praktikerinnen und Praktiker im Bereich Neuproduktentwicklung, Innovationsmanagement und -marketing Der Autor Dr. Jens Lehnen … promovierte bei Prof. Dr. Cornelius Herstatt am Institut für Technologie- und Innovationsmanagement der Technischen Universität …
Persistent link: https://www.econbiz.de/10014019238
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The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Denker, Florian - 2018
Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...
Persistent link: https://www.econbiz.de/10012396609
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Open Innovation in the Financial Services
Fasnacht, Daniel (contributor) - 2009
Persistent link: https://www.econbiz.de/10013521115
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Innovating in Practice : Perspectives and Experiences
Russo-Spena, Tiziana (ed.); Mele, Cristina (ed.);  … - 2017
of a New Website -- 8. Practices of Service Innovation Diffusion -- 9. Innovation with Effectuation: An Opportunity for …
Persistent link: https://www.econbiz.de/10012396326
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Open Innovation Communities : Absorptive Capacity und kollektive Ideenbewertung
Blohm, Ivo - 2013
Wirtschaftsinformatik und Technologie- und Innovationsmanagement · Innovations- und Community-Manager, CIOs Der Autor Dr. Ivo Blohm …
Persistent link: https://www.econbiz.de/10014016720
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Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities
Krämer, Aline - 2015
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands...
Persistent link: https://www.econbiz.de/10014018722
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Co-Creation and Learning : Concepts and Cases
Akhilesh, K.B. - 2017
This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and...
Persistent link: https://www.econbiz.de/10012396499
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The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Sänn, Alexander - 2017
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...
Persistent link: https://www.econbiz.de/10012397476
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Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
Jennewein, Klaus (contributor) - 2005
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...
Persistent link: https://www.econbiz.de/10014014131
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Embedded Lead Users inside the Firm : How Innovative User Employees contribute to the Corporate Product Innovation Process
Schweisfurth, Tim - 2013
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit lead user characteristics in relation to their employing firm’s products or services. Examples for this phenomenon exist amongst others in the sporting industry in which users of sporting goods...
Persistent link: https://www.econbiz.de/10014016218